Reports To:
Chief Operating Officer (COO)
Purpose:
To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.
Essential Functions:
• Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends;
• Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands;
• Analyse the success of brand marketing campaigns and create reports;
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding;
• Manage a team of managers, coordinators and assistants;
• Define and manage the brand communication strategy using a variety of media for the internal team and external markets;
• Create, execute, and manage marketing programs and campaigns;
• Custodian of the brand and maintain brand integrity;
• Must possess excellent communication and leadership skills;
• Must be able to support media, retail, brand, CSI, online, activation pillars;
• Effectively resolve escalated issues and implement measures to prevent reoccurrence;
• Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices;
• Coach and develop Team to improve individual performances and ensure a culturally aligned team;
• Have regular, quality performance development conversations and drive the required action to support team members’ growth and contribution to the team and company culture.
Preferred Skills:
• Strong attention to thoroughness and detail;
• Reliable and trustworthy;
• Deadline and results driven;
• Excellent organizational skills;
• Excellent professional analytical, writing and interpersonal skills;
• Ability to work on multiple tasks simultaneously;
• Ability to respond appropriately to unexpected challenges and shifting priorities;
• Ability to work independently in a fast-paced environment while supporting team responsibilities and goals;
• Proficient in Microsoft Office.
Requirements: Experience, Education and Other:
• Grade 12 (matric certificate required);
• Tertiary education / Marketing Degree (an advantage);
• 5+ years’ experience in a senior Marketing or Brand Management role is preferred;
• Ability to create, interpret and present data and reports;
• Full understanding of the marketing pillars;
• Previous experience in a betting company (an advantage);
Responses to be sent to employment@wsb.co.za, with the job title in the subject line.